CLEARWATER – Directions for Mental Health recently changed its name to Directions for Living.
In addition to the name change, the organization also altered its brand promise and graphic identity.
It is the organization’s hope that the name Directions for Living and commitment that “life gets better here” will capture the true focus of the agency, which still includes but now extends well beyond the previously narrow mission of providing premier behavioral health services, as it enters the next stage of assisting Tampa Bay consumers along an expanding continuum of care.
The Directions for Living logo, which was developed in collaboration with local branding and advertising firm PeakBiety, was carefully chosen to represent the dynamic integration of Directions for Living’s four main service sets: prevention, wellness and recovery; adult behavioral health; children’s behavioral health; and child safety and family preservation.
Together, these core areas make up the comprehensive, integrated health care agency that many have come to know through experience.
The transition is well timed, as Directions is celebrating its 30th year of operation, along with several other significant milestones this year.
“Addressing the whole person by integrating care is one of the best ways to improve the quality of life for our children, adults, and families,” said April Lott in a press release. Lott is president and CEO of Directions for Living.
In addition to the broad scope of services offered at Directions for Living, which includes primary care, substance abuse treatment, behavioral health care, homeless outreach, and many other services, Directions for Living is also proud to be the provider of dependency case management and diversion services within the child welfare system of Pinellas County through its child safety and family preservation division.
“Directions for Living is proud of our commitment, contribution, and success in protecting children and preserving families,” said Lott. “Our new name, logo, and brand promise allow us to share that excitement with our community, funders, and the people we serve.”