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Pinellas County
PIE unveils new logo, re-branding
Article published on Monday, Feb. 18, 2013
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[Image]
Photo courtesy of PIE
This new logo is part of St. Pete-Clearwater International’s new re-branding effort, which kicked off Feb. 12.
CLEARWATER - St. Pete-Clearwater International Airport unveiled its new logo and slogan, Tampa Bay the Easy Way, at a Feb. 12 airport presentation to Pinellas County Commissioners, media and guests.

The new logo emphasizes the airport’s three-letter identifier PIE and emphasizes its regional identity.

New monuments at the east and west entrance to the airport featuring the new logo were unveiled at the event. A local three-month marketing campaign will showcase the new branding, including billboards in high traffic areas, print ads and the wrapping of a PSTA bus. Advertisements with new destination images were also created to use at tradeshows, events, and with potential new airlines.

“We are very excited about our re-branding. The feedback we receive from the traveling public is that PIE offers easy and convenient travel. Our airport team and airlines focus on our customers and our community. We are proud of our high level of service and will continue to deliver it as we grow in the future - St. Pete-Clearwater International, Tampa Bay the Easy Way!,” said Airport Director Noah Lagos.

Pinellas County Commission Chair Ken Welch greeted guests at the airport’s rebranding event and added, “The airport has gained a reputation as a relaxed, friendly airport with low-cost, non-stop flights. Working together they make travel easy.”

The airport’s permanent three-letter identifier PIE was assigned to the airport based on its name in the 50s - Pinellas International. The former logo first appeared in 1976, making it a 37-year-old trademark.

Merging PIE, St. Pete-Clearwater International, and the Tampa Bay region are key to marketing the airport to travelers and airlines in the years to come. After renovating the terminal in 2010, officials decided it was time to continue the rebranding, refreshing the image of St. Pete-Clearwater International, focusing on customers’ needs.

The airport will also be designing a new website this year with a mobile responsive design, an important step in improving service to our customers. Renovations to the terminal will continue with the addition of new flight information displays and planning for even more improvements to the terminal gate areas.

The airport team worked with FKQ Advertising and Marketing of Clearwater to create the logo, branding, media campaign and sign design.
Article published on Monday, Feb. 18, 2013
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