CLEARWATER – St. Pete-Clearwater International Airport (PIE) recently received first place in the annual ACI-NA Excellence in Airport Marketing and Communications Contest for Partnering with Carriers for its partnership with Allegiant Air in co-sponsoring the Tampa Bay Rays professional baseball team for the 2013 season.
The promotion featured co-branded advertising in all 81 home games, including “Pop-Fly Fridays,” with a lucky contestant given the opportunity to catch pop-fly balls to win Allegiant Air tickets.
PIE also received a second place award in the Newsletters category for its bi-annual Fly2PIE News and third place for Websites. PIE debuted its new logo and rebranding in February 2013 and its redesigned Fly2PIE News published in the spring. A new mobile responsive website launched in October 2013. The airport worked with FKQ Advertising & Marketing on both projects.
ACI-NA revealed the winners in 20 categories at the ACI-NA Marketing & Communications Conference in Edmonton, Alberta, Canada. This year, 56 airports submitted 287 entries, with 31 North American airports winning awards.
“The results vividly illustrate the innovation and creativity needed in telling the important story of airports,” said Kevin M. Burke in a press release. Burke is ACI-NA president and CEO. “From our large hubs to our small airports, the imagination and skill on display throughout all the entries of this year’s contest are testament to the commitment airports make to engaging and connecting with the communities that they connect to the rest of the world.”