ST. PETERSBURG – Kobie Marketing Inc., a loyalty-marketing provider, recently announced the opening of its Kobie Contact Center in St. Petersburg.
By bringing first-line support of the customer experience in house, the loyalty-marketing provider now has visibility into the entire loyalty experience. Contact center representatives will engage one-on-one with clients’ loyalty members via phone, chat and email. Kobie’s existing loyalty fulfillment services will be relocated to create a comprehensive contact center wholly engaged in managing a superior customer experience.
“We have evolved from a loyalty marketing agency to a business that is sought after for all things loyalty,” said Margaret Meraw in a press release. Meraw is vice president of loyalty operations at Kobie. “Having this direct first-line engagement with members is the next step in this progression and is essential to developing a more comprehensive knowledge of member insights and preferences.”
With its new contact center and growing roster of clients, Kobie expects to create more than 60 new jobs in St. Petersburg this year. Recruitment, hiring, training and quality for the contact center will be handled internally to ensure client brands and loyalty programs are meeting and exceeding expectations.