The 2017 theme, Destination Marketing in Economic Uncertainty, will be presented by one of Christopher Pike, director of impact studies and one of Tourism Economics’ leading strategists. Pike will survey the state of the U.S. and global economies and share his firm’s view of the implications for the U.S. travel industry over the coming year. Pike also will present recent analysis on the essential role of destination marketing and strategies for maximizing returns amidst current economic shifts.
Pike has 20 years of experience as a professional economist with the last 15 focused on the tourism sector. He is responsible for measuring the economic impact of tourism activity – both broadly and for specific initiatives and projects – and has worked with dozens of state and local tourism offices. He manages a series of ongoing consultancy projects related to the tourist sector, including forecast and impact studies for DMAI, the U.S. Travel Association, and DMOs across the United States.
The 2017 Tourism Person of the Year will be awarded during event. Select sponsorship opportunities are available.