Treasure Island Ocean Club is renovating its facilities and expects to open toward the end of October or early November.
TREASURE ISLAND – If all goes as expected, the renovated Treasure Island Ocean Club should be opening toward the end of October or early November.
The 54-room beachside property at 11500 Gulf Blvd. was operated formerly as the Trail’s End Beach Motel but was sold in late May to Sette McCarthy Hotels for $4.5 million.
Within days of the sale, renovations to the site began.
According to General Manager Gene Taaffe, Treasure Island Ocean Club will remain a conventional motel with an old Florida interior and exterior.
“We’re revamping the entire site – new carpet, new furniture, new bedding and new equipment,” Taaffe said. “Each room will have a microwave, refrigerator and a flat screen TV.”
Plans call for an on-site gym and outdoor workout activities.
“We’re trying to be a competitor here on Treasure Island instead of No. 50 out of 50 on TripAdvisor,” said Taaffe. “We don’t want the Trails End name to be synonymous with this hotel any more. All words and references to Trails End have been removed from the (TripAdvisor) site so it’s just Treasure Island Ocean Club everywhere you see. We’re really trying hard to create this as its own entity.”
Taking over struggling motels and revamping them is nothing new for Taaffe and Sette McCarthy Hotels. The Treasure Island property is the Clearwater-based company’s third such project in Pinellas County, following others in Clearwater and Belleair Beach.
“This isn’t the first property that we’ve done this,” Taaffe said. “We come in and we try to renovate the property, return it from the red and try to bring it into the black financially.”
So far two of the Treasure Island Ocean Club’s four buildings are renovated. While the work continues, rooms are available for $75 a night on weekends and $65 during the week.
“We’re targeting the tourist market and what I like to call the weekend warriors from Tampa and Pasco,” Taaffe said. “We want them to come out and enjoy the beach for a weekend and then go back to their lives over there.”
The property will be marketed heavily online, especially on Orbitz and Expedia, all in an effort to gain a new identity and hopefully a much larger customer base.
Among the other exterior amenities will be a new volleyball court at the back of the property, two gas grills, a large swimming pool, palm trees and lush landscaping.
“It’s going to look nice when it’s done.” said Taaffe.