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Clearwater downtown CRA unveils new logo
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City of Clearwater leaders unanimously approved a new logo for downtown Clearwater as presented by the Community Redevelopment Agency.
CLEARWATER – In continued efforts to rebrand its city center, city leaders unanimously approved a new logo for downtown Clearwater as presented by the Community Redevelopment Agency.

CRA director Seth Taylor appeared before the Clearwater City Council on May 1 during a workshop at City Hall.

Taylor presented council members with a new logo developed in conjunction with Sparxoo, a digital marketing and website design firm in Tampa, the CRA, city staff and a group of downtown stakeholders.

The logo is just a small part of a rebranding effort centered on downtown, which includes a new website, to be unveiled at the end of the summer, Taylor said.

“As part of the rebranding, we looked to create a new logo, wanted to pay homage to the new Clearwater logo but show a perspective beyond the beach,” Taylor said.

According to marketing materials provided by the consultants, the new logo is supposed to be reflective of a vibrant downtown.

“The selected logo shows an interpretation of tomorrow’s vibrant downtown with a twist of coastal charm,” Taylor read to council members. “There is a focus on the waterfront with uplifting imagery of an early sun over two buildings on the rise. A subliminal arrow on the side of the building points upwards towards its peak. The green represents the bluff and displays upward movement, signifying possibilities on the horizon.”

Taylor characterized the logo’s colors as warm and inviting and purposefully brighter than the colors on the city’s logo for differentiation.

Taylor showed council members other potential uses for the logo, including signage and billboards.

Logo applications will include marketing materials, the new Downtown Clearwater website, banners and social media, Taylor said.
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