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13 Fishing opens headquarters in Clearwater
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CLEARWATER – A major developer and designer of fishing rods, reels, baits and apparel has moved its office, product design center and distribution warehouse to Clearwater.

13 Fishing opened its Clearwater headquarters in October 2016 with 30 employees who work in product development, customer service, accounting and warehouse.

“For a fishing company, it doesn’t get much better,” said Jim Coble, president and founder of 13 Fishing. “You want to have a certain lifestyle. Clearwater provides a pretty amazing lifestyle.”

In 2011, Coble started 13 Fishing (with its tagline Make Your Own Luck) by strategically focusing on the ice fishing market first. Coble was experienced in the angler market and knew that ice anglers were both passionate and heavy consumers of the open water market. They were also not getting the attention they needed, making them the perfect market segment on which Coble’s firm could focus its initial product development efforts.

The product designers and developers at 13 Fishing created innovative rods and reels and the business ascended.

13 Fishing, at 1310 N. Hercules Ave., has branched out to other fishing segments, including freshwater and saltwater fishing. Today, its products can be found worldwide and domestically at Dick’s Sporting Goods, Cabela’s, Academy Sports + Outdoors and Gander Mountain.

13 Fishing sponsors professional bass anglers, saltwater captains and ice guides. It also sponsors high school and college bass fishing programs to help future anglers pursue their careers and passions in the sport.

“We are thrilled to have this innovative and market leading company join the Clearwater business community,” said Denise Sanderson, the city’s economic development and housing director. “Commercial and recreational fishing is part of the fabric of our community, and 13 Fishing’s decision to locate in Clearwater provides the company with access to natural resources and the workforce it needs to continue to grow.”

At 13 Fishing’s Clearwater office, a passionate, experienced staff of anglers works on the product design and engineering of the rods, reels and baits.

“Florida is a great place because you have world class offshore fishing, inshore fishing and freshwater fishing,” said José Chávez, 13 Fishing’s marketing manager. “All the different spectrums of fishing are all here. It’s a perfect place for the product development team to develop products, test products and make them better.”

To learn more about economic development in the city of Clearwater, contact José Patiño, the city of Clearwater’s public information specialist, at 727-562-4664 or email jose.patino@myclearwater.com.
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