CLEARWATER – Maple Family Centers completed the next phase of its rebranding campaign with the renaming of its Clearwater bowling venue to Maple Lanes Countryside.
Maple Family Centers, the parent company to a chain of bowling centers across Long Island, Queens and Florida began rolling out its rebranding efforts earlier this year with the name change of its Rockville Centre, New York location to Maple Lanes RVC. With five venues under the Maple Family Centers umbrella, the company plans to complete its rebranding crusade by year-end.
The renaming of Maple Lanes Countryside took place this summer and was celebrated with the installment of a new exterior sign reflecting the Maple Lanes name.
“We are pleased with the smooth transition our rebranding campaign is taking,” said John LaSpina, president of Maple Family Centers, in a press release. “We’re proud to be renaming our centers Maple Lanes because it is who we are and who we’ve been for three generations. Maple Lanes is not a new concept it is a longstanding tradition – we’ve been providing top quality competition and family fun for decades and we are happy to bring our venues under the same name.”
The name change reinforces the company’s longtime dedication to bring customers the best bowling experience. “Through the years, we’ve learned so much,” LaSpina said. “It starts with hiring good people who are inherently skilled in caring for the good people who choose to bowl with us. We continue that philosophy by always providing contemporary, clean and most importantly, ‘friendliest’ bowling centers.”