CLEARWATER – A grand reopening event will take place Saturday, Nov. 2, 9 a.m., at the Homeless Emergency Project Thrift Store, at 1212 North Betty Lane.
The store boasts 13,000 square feet of gently used clothing, furniture, antiques, collectables and more.
The store recently underwent a rebranding initiative to generate awareness and to create a more pleasant shopping environment. Initially, the rebranding was designed to bring awareness to the store’s tie-in with the Homeless Emergency Project, located one block from the store.
“There was a definite disconnect between the public and our mission,” said Jannie Dupre in a press release. Dupre is the HEP Thrift Store manager. “I don’t think our customers realized how much they were helping our community by shopping here, and we wanted to inform them.”
During the grand reopening event, the entire store will be marked 50 percent off, with no exceptions. The event also will include food and drink vendors throughout the day. To make donations or contact the HEP Thrift Store for more information, call 442-9041, ext. 330, or email firstname.lastname@example.org.
In addition to the new look, the store has incorporated a new tagline throughout its materials and messaging: “Changing lives with every purchase.”
“It helps our customers to realize that we’re not just a typical thrift store,” Jannie said. “We have a mission to better our community by helping others.”
A welcome side-effect from the efforts to create more awareness about the HEP Thrift Store and the organization’s mission, the space became a more pleasant shopping environment for store patrons. Signs now direct shoppers to different departments, a TV donated by a local Wal-Mart provides a rotating stream of information about HEP and the population it serves, and the store has an overall more organized and welcoming feel.
HEP is a 501(c)(3) nonprofit organization providing homeless individuals and families with housing, food, clothing and supportive services necessary to obtain self-sufficiency and improved quality of life.