CEO Brad Kugler, left, of DVA Inc., recently opened Kugler’s Golo Outlet, a wholesale liquidation reseller. In its first month of operation, the store sold more than 17,000 items that included more than 5,000 DVDs and 200 electronic items.
PALM HARBOR – Imagine a four-lane highway, filled with a mound of garbage 4 feet deep, stretching from Palm Harbor to Alabama.
This would equal the amount of solid waste – more than 32 million tons – generated by 18 million Floridians and 80 million visitors to Florida every year.
Valuable commodities are discarded – a gold mine of materials – that could be recycled for higher and better uses other than landfill fodder and debris, according to a 2010 report by the Florida Department of Environmental Protection.
DVA Inc., a national leading wholesaler, which opened a new Palm Harbor retail store in December, is helping to prevent such a problem.
Kugler’s Golo Outlet sells auto parts, books, clothing, games, CDs, DVDs, home appliances and more. Flat screen TVs, computers, cell phones and other electronics are refurbished in the 12,000-square-foot store in Green Oaks Plaza at 31555 U.S. 19.
“There are so many people who can’t afford any electronics that maybe if they were cheaper, they would get a second life,” said Brad Kugler, CEO of DVA Inc. “We’re just filling up landfills with all this stuff. As soon as it’s obsolete, it’s thrown out but it’s still good.”
Kugler’s wholesale liquidation company buys and sells excess, overstock and closeout inventory from retailers, manufacturers, distributors and others. His family-owned and operated business has become a complete product-sourcing destination and is one of the largest resellers of excess inventory in the country.
Kugler buys returned or imperfect inventory from retailers like Best Buy and Gregg Appliances Inc. Inside the store, a team of three electronics engineers replace and repair defective parts and test the electronic items back to new condition.
“We can use the battery over here, the hard drive there … and we use all these parts to repair other items, so rather than having two things in the trash, well maybe we take the parts from one and make (the other) factory perfect,” he said. “There’s no risk … there is a 30 to 90 day warranty on electronics with a receipt.”
Kugler, who is a semi-pro photographer, traveled to Haiti after the 2010 catastrophic earthquake. As a member of a humanitarian educational group, Kugler has visited Bangladesh, Nigeria, South Africa and the Dominican Republic.
“They would flip their lid over some of the things people call junk here (in the U.S.). We’ve become sort of a ‘what’s the latest and greatest – and anything less than that is trash’ kind of society,” Kugler said. “There’s some wonderful technology that is two to three years old that still has a lot of value.”
Because Kugler can offer the expertise to repair merchandise, he wants to start an in-store repair shop for customers who would otherwise toss out broken electronics.
He also wants to offer a buy-sell-trade program for people who want the latest model such as an Apple iPhone 5. For example, he would buy the earlier generation Apple iPhone 4 and resell it refurbished with a warranty to a buyer for 50 percent less than the full retail price.
In the spring, Kugler wants to promote cleanup of old paints and vehicle oils. Customers will be able to drop off toxic materials at the store and in return receive a coupon to buy merchandise. Kugler will then dispose of the substances in the proper manner.
Kugler has plans to develop customer loyalty and frequent shopper programs in the future. In the summer and fall, he wants to open two additional stores in Pinellas and Pasco counties.
In addition to the storefront, customers can visit golo.co to buy items online.