Jodi Avery, a 20-year veteran of real estate, has become popular for the “Happy Dance” she performs when her clients sell a house.
PALM HARBOR – National Dance Day was recently celebrated on July 29, but Keller Williams Palm Harbor Real Estate agent Jodi Avery celebrates the joy of dance at every closing of a house.
Avery grew up in the Countryside area since she was seven years old, even attending Countryside High School in Clearwater. Currently, she lives in Oldsmar and has worked in retail for 20 years.
At Keller Williams, she has been named as the number one individual agent for the past few years, but it’s not just her selling that is garnering attention.
After her clients buy a house, they are invited to join her in the “Happy Dance.”
Originally, after a sale, Avery used to post pictures of her excited clients.
“We used to do jumping pictures,” Avery said. She would capture her clients mid-jump, and though they were only a few inches off the ground, the picture made inches look like feet.
Unfortunately, not all her clients were able to jump, especially older home-buyers.
One client’s excitement, however, led to the creation of the “Happy Dance.”
“She said, ‘Jodi, I’m so happy I could just dance,’” Avery recounted. Using the boomerang app on her phone, Avery videoed them dancing excitement at her client’s closing.
The boomerang app by Instagram takes short—on average 5 second—videos that loop back and forth.
After the first video this year, the idea took off, and now Avery says they’ve filmed over 20 videos to date.
Now, all of her clients can show their excitement on film.
“Both my buyers and sellers were both in walkers,” Avery said of one video. “They were like, ‘this is so much fun.’”
Avery said now everyone wants to get in on the “Happy Dance,” often at the end of a sale, asking when they get to do it. No two dances are alike, Avery said. In some cases, they choose a style. One client asked if they could do Elvis.
“It’s all about their family seeing it,” Avery said.
National Dance Day started in 2010 by the Co-Founder of the Dizzy Feet Foundation Nigel Lythgoe, a former tapper best known as a long-time judge on Fox’s “So You Think You Can Dance.” The annual celebration was founded to influence people of all ages to incorporate dance into their lives, educate the public about dance and it’s benefits, and make dance accessible to all people.
One of the benefits of dance Avery has discovered is it’s celebratory qualities.
“Buying a house can be so serious,” Avery said. “[The ‘Happy Dance’] is a time to get together and laugh.”
Avery has every intention of continuing the dance tradition.
As a celebration of this year’s “Happy Dances,” at the end of the year Avery will put numbers on all of the dances she’s posted and host a vote for the best one.
Her idea is to pay for a vacation for the winner of the best dance.