ST. PETE BEACH – Sirata Beach Resort has enlisted the design skills of locally renowned artist Derek Donnelly, who will complete two vibrant and colorful wall murals on its newly created Sprouts Kid’s Splash Zone and along its outdoor event space. Through this partnership with Donnelly, the resort will be one of the first in the area to feature the distinctive visual expression of mural art in St. Pete Beach.

Home to more than 30 murals in a one block radius, the downtown St. Pete area has become nationally recognized as a central hub for unique designs and up and coming local artists. With Sirata Beach Resort being ingrained in the area’s aspects that make it different from other beachside destinations, it was a natural fit to find a local artist to take part in the resort’s $15 million transformation.

Donnelly’s passion as a native of St. Pete Beach shows through in his bold and colorful renditions of beachside life and what it is like to grow up in Florida. His work with local businesses and creation of Saint Paint Arts, a growing collection of artists in the St. Petersburg/Tampa Bay areas, has played a pivotal role in highlighting the talent and uniqueness of the area.

“Having the vibrant art scene of St. Pete infiltrate the resort’s transformation came almost as a natural necessity to complete our redesign,” said Jeff Abbaticchio, director of marketing at Sirata Beach Resort. “Sirata’s rebranding will be reflective of the unique experiences and artistic expression of our community and we’re thrilled to be able to incorporate the murals by Derek whose work so perfectly encapsulates what makes Tampa Bay so awesome.”

Known for his colorful and larger than life illustrations, Donnelly has designed and created two different murals that complement the resort’s new coastal casual theme infused with a range of blue and yellow hues. Underwater sea creatures and plants come to life on the walls of the walkways to the new Sprout’s Splash Zone and central breezeway area. Guests will be able to enjoy the natural beauty of the Gulf Coast while surrounded by a re-creation of sea life through giant sea turtles, colorful fish and more.

“My work is influenced by the surrounding waters and local aspects of St. Pete Beach, so I’m thrilled to be a part of Sirata’s transformation and to be able to partake in one of the area’s first collaborations between art and local resorts,” said Donnelly.

For more information on the resort’s full transformation visit: www.sirata.com/transformation/ or email reservations@sirata.com.